Hibbett Sporting Goods Inc. launches mobile website

MOBILE, Ala. - Hibbett Sporting Goods Inc. recently announced the launch of their new mobile website and "Get Your Thumb in the Game" campaign.

On the new site, customers will have the ability to browse products, redeem coupons and manage their MVP Rewards account.

"The vast majority of consumers are now using mobile devices to search and shop for products," said Joy McCord, vice president of marketing at Hibbett Sporting Goods. "Our objective is for the mobile experience to compliment the in-store experience, and this site is built to ensure just that."

The new Hibbett mobile site and accompanying campaign, designed by Mobile, Ala.-based Red Square Agency, encourages customers to "Get your thumb in the Game" by introducing a number of fun-loving "athlete-inspired" thumb characters. The characters are representative of a football, basketball, baseball, soccer, and softball player.

Customers interested in visiting the new mobile website can do so by visiting hibbett.com on their mobile device. The website is friendly to devices using both the iOS and Android operating systems.