Hornets finalize name change to Pelicans
NEW ORLEANS – New Orleans Hornets owner Tom Benson announced Thursday that at the conclusion of the 2012-13 NBA season, the name of the Hornets will become the New Orleans Pelicans.
Benson introduced the team’s new logos, as well as color scheme, during the announcement stating the pelican will represent the culture and resolve of the Gulf Coast region while also symbolizing Louisiana’s most pressing initiative of coastal restoration and wildlife conservation.
The team will use and remain under the name New Orleans Hornets until the end of the 2012-13 season.
“When we purchased the basketball team, it was a priority to change the name to reflect our culture, our community and our resolve,” Benson said. “The Pelican does that.”
The Pelicans’ colors will be blue, gold and red. The team’s primary color, blue, is taken from Louisiana’s state flag. The Pelicans and Saints will share the color gold, uniting the organizations, while celebrating the spirited life of New Orleans and its many celebrations. Red represents fraternity and is indicative of the blood provision of the mother pelican and the vibrant color underneath the pelican’s throat. All three colors are found on the City of New Orleans flag.
“Establishing the New Orleans Pelicans is a process of building a basketball legacy for our community that entwines our team image with the best qualities of our community,” said Hornets’ vice chairman Rita Benson LeBlanc.
Details regarding the uniform will be relayed in the coming months.